Lysa has spent her career creating market positions and delivering commercial results for several brands, nationally and internationally. Lysa is currently Managing Director UK at Hotel Chocolat, running the retail operation including trading & merchandising, marketing, creative agency, commercial, customer insight, and all sales channels. She sits on the executive board reporting to CEO and co-founder Angus Thirlwell.
Lysa is also Chairwoman and a Trustee of mental health charity Herts Schools Outreach, co-founder of start-up probiotic skincare business Beauty & Vitality, has held a number of non exec director roles, and joined the board of Superdry on 1st May as non-executive Director.
Lysa has spent 10+ years across CMO and CCO roles in retail including Holland & Barrett and Joules. Lysa has driven results in a variety of ownership structures in different sectors, and has business transformation, restructuring and expansion experience. She has 30+ years experience across a number of commercial marketing, ecommerce and general management roles in the Telecoms and travel technology sectors, working and living internationally.
Lysa is a Fellow of The Marketing Academy, was nominated by Cranfield School of Management and EY in the #WomentoWatch2021, has been recognised by Campaign as a Top 10 Marketing Director, placed in Mobile’s Power 50 twice, and is the proud owner of a Cannes Gold Lion for TV ad of the year with T-Mobile’s dance flashmob. Lysa lives in Hertfordshire with her husband Chris and is mum to 4 children aged 11 to 24.
