Mark Evans, Chair – The Marketing Academy Fellowship Alumni

Mark is an executive level marketer and experienced non-executive director across listed, public and charity sectors.

In his last exec role at Direct Line Group (DLG) Mark was Managing Director for Marketing & Digital. Mark was a long-standing member of ExCo, driving the strategic direction of the business, including IPO, rebrand, agile transformation and digitisation, and navigation through the COVID-19 crisis. Mark also sat on the Board of DLG Legal Services. Prior to DLG Mark worked at HSBC, 118118 and Mars in a broad range of Marketing and commercial roles.

Outside of DLG Mark is NED for the Marketing Society, Independent Advisor to HMRC, Chair of the School of Marketing, INED for Emma3D – a tech scale-up, and co-host of the “The Places We’ll Go” podcast. He also founded a charity event – the Sprintathon – in 2016 which seeks to #beatcancerfaster and has raised £850k to date for Stand Up To Cancer.

Mark is a Fellow of the Marketing Society and of the Marketing Academy, and was recognised as the Marketing Society Leader of the Year in 2018.