Martin George, Customer Director at Waitrose & Partners Ltd

Martin started his career in marketing at Cadbury after graduating from Loughborough University. He then spent 19 years at British Airways in a number of roles in marketing, commercial and general management before becoming Commercial Director and a member of the Board.

Martin was subsequently Group Development Director at Bupa responsible for a range of areas including marketing, communications, CSR and the Cromwell Hospital. He then became Commercial Director at the Post Office, joining the leadership team tasked with creating a commercially viable business, before joining Waitrose as Customer Director where he was responsible for marketing and customer experience as well as being a member of the Waitrose Management Board.

Martin has been a member of leadership teams who have set up a number of businesses in the hospitality, media and healthcare sectors. He has also been a non-executive Director in the hospitality, hobby, sport and travel sectors. Martin also chaired Global Radio’s charity, now Make Some Noise, for 10 years and is a School Governor.

Martin is now pursuing a portfolio of non-executive, mentoring and charity roles and sits on The Marketing Academy EMEA Fellowship Alumni Council.