Sarah Whiddett, Senior Client Partner at Kantar

Currently a Senior Client Partner at global insights and consulting firm Kantar, and Non- Executive Director at Safestay, Sarah has two decades of varied experience within insight, marketing and customer experience, working for and with brands such as Mondelez, Waitrose, Bidfood, John Lewis, M&S, Diageo and American Express.

Sarah is an active contributor and leader within the Marketing and Insight community – she was chair and Director of AURA (a client side networking forum) for over 6 years, has judged for numerous awards including The Market Research Society, AQR, AURA and the UK CX Awards, and has mentored a variety of individuals. She was also a Marketing Academy Scholar in 2019, and remains an active part of the community.