The Marketing Academy Boot Camp at Marketing Week Live 2014

We were thrilled to be able to share our Boot Camp experience with a wider audience at Marketing Week Live 2014 last week. Over the course of two days the audience heard from CEO’s, CMO’s, Alumni and industry and business leaders, all sharing their experience and knowledge.

Sessions included; Julia Porter from Guardian Media Group talking about big data, Kathryn Marriott from Lego and Ben Gateley from The Eleven talking about the importance of understanding young people and Andy Bird from Brand Learning explaining how you can be the marketing leader you want to be.

We’re able to share a few of the presentations from last week, click on the links below to see them.

Sherilyn Shackell (Founder of The Marketing Academy) – Whose life is it anyway? A Practical guide to your future career

Ross Farquhar (Partner at 101), James Whatley (Social Media Director at Ogilvy & Mather), Angus George (Integrated Creative Director of Ogilvy) – How to be the best client your agency has

Kathryn Marriott (Brand Manager at Lego), Ben Gateley (Director at The Eleven) – How understanding young people has a positive impact on EVERY business

Julia Porter (Director of Consumer Revenue at Guardian Media Group), Rosemary Smith (Director at Opt-4) – Having it both ways – how trusted brands can use big data

Mark Evans (Group Marketing Director at Direct Line Group) – Things I’ve learnt along the way

Andy Bird (Founder of Brand Learning) – How to be the Marketing Leader your organisation needs you to be

Michelle Keaney (CEO at Inventing Futures), Daianna Karaian (Head of Brand Strategy at Futerra) –  Aligning social good with commercial return

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

The Scholarship – a 9 month, free, part time programme for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMO’s and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience