Meet the Class of 2015
On May 12th at a party at Diageo’s Head Office in North London we revealed to the world the 30 Scholars who make up The Marketing Academy Scholarship Class 2015.
Alastair Little – Mindshare, Account Director
Alessandra Laraud – Groupe Bel, Senior Brand Manager, The Laughing Cow
Angharad Jones – Redwood Group, Development Editor
Anne-Lise Johnsen – Arsenal Football Club, Membership Marketing Executive – Youth
Ben Cooper – OMD UK, Associate Director, Communications Planning
Ben Kendall – Vita Coco, Marketing Manager, EMEA
Caroline Waller – Halfords, Head of Advertising & Digital Marketing
Celia Forshew – Seed Marketing Agency, Founder & Director of Strategy
Clara Biu – Talk Talk Group Plc, PR Manager
Dan Russell – AMV BBDO, Senior Account Director
Daniel Murray – Grabble, Founder
Emily Hare – Contagious, Managing Editor
Emma Padwick – Lloyds Banking Group Plc, Communications Strategy Manager
Emma Wilkinson – Adobe Systems Europe Ltd, Head of EMEA Social Media & N Europe Comms
Gemma Holmes – TK Maxx Group, Manager of Marketing, HomeSense UK
Geri Tuneva – Qubit, EU Head of Marketing
Harry Dromey – Paddy Power, Mischief Champion
Jack Foley – KFC, Brand Manager
Joss Parminter – ITV Plc, Marketing Manager – Entertainment
Kate Byrne – Decoded, Manager, Client Team
Kate Wall – Mondelez, Senior Brand Manager – Crisps & Snacks
Marina Torres – L’Oreal, Group Product Manager – Yves Saint Laurent Make-up & Skincare
Neil Searle – British Gas, Marketing Manager, Insurance and Partnerships
Nicholas Rogers – BBC, BBC Two Marketing Manager
Nicola Brassington – Microsoft, Global Marketing Communications Manager
Sara McCraight – MorphCostumes, Entrepreneur & Creator
Tarin Ayres – Livity, Senior Account Director
Toby Radcliffe – EDF Energy, Proposition & Experience Design Manager
Victoria Hatcher – NHS Blood & Transplant, Relationship Marketing Manager
Zoe Zambakides – Sipsmith, Head of GINspiration
You can check out our party pictures taken by our Alumni Jonny MPhere.
The Scholars have a great year of learning ahead of them and have already started meeting their Mentors and working with their Coaches. The Faculty learning series kicked off in June with Millward Brown teaching them best practice in Research and Insight. Over the next few months they’ll be spending time with our other faculty partners Brand Learning, eatbigfish, PHD, DMA and Google.
The Fellowship Programme is now open for applications
If you’re a CMO who is looking to make the step to CEO or into a wider Board role then apply to The Marketing Academy Fellowship Programme. The free programme, developed in partnership with McKinsey & Company and sponsored by ISBA, Adobe and BA, covers all elements of board stewardship and gives the Fellows the opportunity to be mentored and coached by some of the biggest names from the UK C-Suites.
Current Fellow Peter Corijn, CMO of Imperial Tobacco describes The Fellowship Programme as “Outstanding. It has a “hard” business orientation and focuses on building value. The teaching modules are world-class. One also gets the chance to meet a highly talented group of people.”
For more information on the programme and how to apply please visit our website here, the deadline for applications is 11th September.
Marketing Academy Australia – News from Down Under
Our cohort of 30 Australian marketers is now half way through their 9 Month Australia Leaders Programme and loving every second of it. They recently shared their favourite nuggets of learning in this great piece in the industry journal AdNews. They’ve also been enjoying the time spent with their 30 Coaches, contributing to this article about the power of Coaching.
At the end of this month they’ll being enjoying a Lecture in Sydney hosted by Marketing Week Columnist Mark Ritson. Rumours that Sherilyn’s upcoming visit to Sydney was planned just so that she could watch Marks lecture are exaggerated!
In other Aussie news Sherilyn recently spent a week in London with a dozen members of AANA (Australia’s version of ISBA) for a cross world study tour. The Australian Marketing Directors spent time with our ‘Fellows’ who hosted them for 2 hour sessions sharing some best practice from the UK in marketing, innovation and customer service. We’d like to say a huge thank you to our Fellows from John Lewis, Sainsbury, Guardian Media Group, Marks & Spencer, Dixons Carphone and Santander for being so generous with their time. Plans to return their generosity with trips to the Great Barrier Reef are currently being discussed….
Our Fabulous Fifth Birthday Party
The Marketing Academy is five years old this year so we’ve decided to get the entire industry together to celebrate and in doing so change the lives of 50 young people! On 3rd December 2015 we’re throwing the most fabulous fifth birthday party which will be filled with fundraising opportunities for our Merlin’s Apprentice £1million fund. It’s a way for ALL of our brands and agencies, big and small, to come together on one night and leave a legacy for the next generation.
We’ll be sharing details on how you can buy tables soon but in the meantime you can add to the fun on the night by sponsoring the event, making donations, or giving us wonderful stuff to auction, raffle or giveaway – you can find out more details here. If you can offer us help in any way please get in touch so we can discuss how to make it happen by contacting Camilla on camilla@marketinghalloflegends.co.uk
Take part in the Growth Drivers Study
Brand Learning, our Marketing Excellence Faculty Partners, are inviting you to take part in the Growth Drivers Study, a global initiative that will reveal the hallmarks of successful organisations driving growth. The goal is to enhance understanding of the capabilities needed to deliver business growth with quantified and practical examples. We encourage you to take part and register your interest in the study now by clicking here.
Inspire Breakfasts
We’re proud to extend our series of Inspire events, which raise money for Merlin’s Apprentice £1million Fund, to include Inspire Breakfasts – intimate learning sessions focused on leadership capabilities. After the huge success of our inaugural Inspire Breakfast in July, with Cecile George from McKinsey, we’re pleased to announce more sessions in our Inspire Breakfast series:
“How to be a great coach“ on August 13th with Emily Jacob, Founder of Curious Decisions and professional coach and NLP practitioner. Emily will explore some of the key capabilities of a coach and share some of the practices you can use with your teams.
“Time to think” on 2nd October with Jane Adshead-Grant, PCC. ‘Time to Think’ has identified 10 behaviours that generate the best thinking resulting in people thinking for themselves with rigour, imagination, courage and grace. Jane, a Time to Think Accredited Coach, will share how you can develop these behaviours to improve the quality of your thinking.
Tickets for both events will be available to purchase at midday on 27th July, the last event sold out in a few hours so to make sure you don’t miss the announcement follow us on Twitter @merlinthementor
Upcoming Free Merlin Lectures
In the last couple of months Rita Clifton, CBE (Chairman of BrandCap and Former Chairman of Interbrand) and Jonathan Snaipe (Founder of EMarketers) both hosted Merlin Lectures to packed houses. We’re pleased to announce the next lectures in the series…
17th September 2015 – Creative Social are bringing together Daniele Fiandaca (Creative Social), Scott Morrison (The Boom) and Laura Jordan Bamback (Mr President), all authors of “Hacker, Maker, Teacher Thief” to talk digital, creativity and innovation and advertising. You can book tickets here.
14th October 2015 – Chris Riddell is one of Asia’s most sought after futurists, and is an award-winning industry recognized inspirational keynote speaker on digital. He is also a renowned strategist and global emerging trend spotter for businesses and senior leaders in today’s highly disrupted world. You can book tickets here
10th December 2015 – Brand Learning, hosts of The Marketing Academy’s Marketing Excellence Faculty are hosting a Merlin Lecture.
20th January 2016 – Richard Tyler, Author and Founder of Jolt will be shaking up your thinking and upgrading your impact for extraordinary success. You can book tickets here
Keep an eye on the events page of our website for details of how to book tickets – https://themarketingacademy.org/uk/events
Congratulations to Marketing Academy Family Members;
Congratulations are in order to…
(Mentor) Emma Harris is working with The MOBO’s as Project Director
(Alumni) Alastair Johns has joined Ginsters as Business Development Manager
(Alumni) Philip Raperport has been promoted to Head of Marketing for Radio 3
(Alumni) Aoife Owen has joined ITV as Head of Marketing for Entertainment, Comedy and Daytime
(Alumni) Annie Ivanova has successfully launched her new business Pink Moods
(Alumni) Esme Rodger has joined L’Oreal as a Senior Product Manager
(Alumni) Liz Le Breton has joined BBC as head of Marketing for Entertainment
(Alumni) Tom Probert has been promoted to Head of Marketing for Dymo at British Gas
(Alumni) Lucie Bartlett has joined Elle Decoration South Africa as Features and Online Editor
(Alumni) Katie Crossfield has joined Gumtree as Campaign Marketing Manager
(Alumni) Melanie Portelli has joined Client Services Director at 180 in Amsterdam
