Meet our Partners
As a voluntary non-profit organisation, The Marketing Academy is incredibly lucky to be supported by some of the biggest brands in the US.
If you are interested in becoming a Premier Partner or wish to discuss ways to get involved at a corporate level please email victoria@themarketingacademy.org
Scholarship Premier Partners
These companies have provided the financial support which enables The Marketing Academy to deliver the US Program. In doing so they have demonstrated their dedication to promoting marketing excellence, passion for the development of exceptional marketing talent and philanthropic commitment to giving something back to the industry as a whole.
On behalf of the industry we’d like to thank the following brands and organizations.
Salesforce
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.
Mars Wrigley
When you make brands that put smiles on people’s faces and create better moments for millions, you feel a sense of pride in your work. Today, our Mars Wrigley iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles® are enjoyed in more than 180 countries. We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population. From chocolate to chewing gum, we have more than 34,000 Associates working hard to improve the way we source, make and market our products, so our consumers can enjoy them even more. With rigorous testing for the safety, taste and quality of our treats, we ensure that the world of tomorrow will have even more smiles, and that we’re still making candy the same way Frank C. Mars did: one piece at a time.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, UNCLE BEN’S®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
The Wall Street Journal
The most ambitious people in the world read The Wall Street Journal. Winner of 38 Pulitzer Prizes for outstanding journalism, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, health and more. It’s a critical resource of curated content in print, online and mobile apps, complete with breaking news streams, interactive features, video, online columns and blogs.
KFC Global
KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world-famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. That cook was Colonel Harland Sanders, of course, and now KFC is the world’s most popular chicken restaurant chain, specializing in that same Original Recipe® along with Extra Crispy™ chicken, home-style sides and buttermilk biscuits. There are over 20,500 KFC outlets in more than 125 countries and territories around the world. And you know what? There’s still a cook in a kitchen in every last one of them, freshly preparing delicious, complete family meals at affordable prices.
Fellowship Premier Partners
The Fellowship programme is developed in partnership with McKinsey & Company and sponsored by The CMO Club.
Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work.
Community & Virtual Campus Partners
The Virtual Campus is sponsored by:
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com
Zapnito is the SaaS platform that helps brands deliver expertise on-demand and build sustainable communities. We help knowledge-sharing industries, event organizers, healthcare organizations and more to connect with their audiences, drive revenue and reach business goals.
Faculty Learning Partners
These fabulous organisations contribute to the coaching and leadership development of our programmes.
Thomas Barta
Thomas Barta is the world’s premier expert, author, and keynote speaker on marketing leadership.
Thomas is a former partner of McKinsey. His pioneering research brings a fresh perspective to the customer organization: leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500.
He is the author of the leadership book The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill). He writes for numerous publications from Forbes to Marketing Week.
After a fast-track marketing career at Kimberly-Clark (Kleenex), where he led the growth of large international brands, Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. He later became the client strategy advisor to McKinsey’s global board of directors. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority.
For the CMO Fellowship (a McKinsey and Marketing Academy program to prepare CMOs for a CEO role), Thomas serves as its long-standing leadership dean. For a select group of global CMOs, Thomas serves as their personal advisor.
Thomas holds an MBA from London Business School and a Master’s in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).
Wisdom8
Wisdom8 is a boutique, international coaching firm that works with CEOs, Executive Boards, and emerging C-Suite leaders, to accelerate executive performance and work towards greater business results.
Wisdom8, led by CEO Katherine Tulpa, has been running the Coaching Faculty for the both the Scholars and Fellows programme, for the UK/Europe Marketing Academy, for over 9 years and recently for the Fellowship Program in the U.S.
The Living Leader
Our Personal Leadership Programme provides a powerful springboard for generating the understanding and co-operation required for success as well as exploring abilities and expanding horizons and explains the fundamental elements of creating an environment where individuals can think clearly, deeply and creatively.
The Living Leader is headed by Penny Ferguson and provides Personal Leadership Development. We are committed to creating permanent positive change that impacts each individual we touch. Our philosophy is based on the belief that it is not important to simply be an outstanding leader but about how many leaders you can develop and our goal is to pass this on to delegates attending our courses.
Over 35,000 delegates from across the globe have experienced our programmes, which are renowned for the fast and dramatic results that they achieve, both for the organization and for the individual.
T: 01635 276333
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Academy People
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