Your Questions Answered
Got a question about the The Scholarship Program? This might help…
The Marketing Academy’s Scholarship Program is a 9-month leadership development program of Mentoring, Coaching and Learning. The program is completely free of charge though highly selective and if you’re successful in securing a place you’ll also receive the following benefits;
- Opportunity to meet with 8 senior industry leaders (Brand and Agency) for face-to-face mentoring sessions
- An Executive Coach to work with throughout the entire program
- 3 x Residential Boot Camps (9 days in total) each year filled with leadership development, inspirational speakers, CEO’s and master classes
- Attend up to 4 x Scholarship Lectures, each hosted by recognized subject matter experts
- The opportunity to voluntarily participate in charity program, donating your time to a small UK charity
- Participation in a life changing Leadership Development Programme
- Peer to Peer networking
- Exposure to high level marketing expertise across all industries
- Lifetime access to the Academy as Alumni
You can download and read the entire outline of the Scholarship Program here
Nothing, it’s completely free. The entire content of the Scholarship Program is delivered by exceptional people who volunteer their time, knowledge and expertise.
To get the most out of the program all delegates should expect to invest 15 working days of time to attend 3 ‘boot camps’, up to 8 mentoring sessions, Scholarship lectures, coaching sessions and working with a charity. In addition there may be time outside of work where you prepare for mentoring or coaching sessions or to share your learning within your teams or externally.
The below shows a guide of how the 15 days of the Scholarship program are broken down:
9 days of residential Boot Camps. The Scholars will attend 3 boot camps:
- Boot Camp 1 – Saturday, December 7, 2019 to Wednesday, December 11, 2019
- Boot Camp 2 – Monday, March 30, 2020 to Tuesday, March 31, 2020
- Boot Camp 3 – Monday, July 6, 2020 to Tuesday, July 7, 2020
8 hours for Scholarship Lectures. Over the course of the program the Scholars will attend 4 lectures, usually around 2 hours each.
12 hours for your mentoring sessions. You will have up to 8 sessions and these are spread throughout the 9 months and take place as 60 – 90 minute sessions.
9 hours for your coaching sessions. These are organized by the Scholars and their coaches and are spread throughout the 9-month program.
We are a voluntary organization and therefore we are unable to contribute to any expenses incurred by Scholars whilst travelling to mentoring meetings, coaching sessions, or learning events. This cost must be met by the Scholars or their employers. It should be noted that the Boot Camps will require 6 nights overnight accommodation which must also be paid by the Scholar or their employer. We will always try and keep costs to a minimum.
2018 is the first year for the program in the US however there are lots of testimonials from UK and Australian Scholars on the website. You can read their comments here.
Whilst employers must be in support of the Scholar’s application to the program, it is not compulsory for employers to give their Scholar fully paid leave. In our experience employers appreciate the level of development the Scholarship provides to their rising stars and tend to be extremely generous in giving our Scholars time to take part. However, it is expected for employers to allow Scholars to take some time as holiday or unpaid leave.
Please note that attendance to the boot camps is mandatory to be accepted onto the program.
The Scholarship year begins in December 2019 and is kicked off with a five-day Boot Camp which will be in or near New York City. The Scholarship runs until the end of July 2020.
You can apply if you are based outside New York, however it is essential that you are able to travel for all the Scholarship events to make the most of the Scholarship and you may have less mentoring sessions if you live on the West Coast.
You can find a list of all the mentors, coaches, partners, judges and companies who are involved in delivering the Scholarship here. As the US program is new we are still recruiting so this list will grow as we recruit additional people over the coming months.
You can find out who’s involved globally here.
Here are the key dates for the 2019 Scholarship Program:
SELECTION PROCESS:
- September, 13, 2019 – Scholarship nomination portal closes
- September, 20, 2019 – Scholarship application deadline and application screening begins
- October 14 – 25, 2019 – Pitch interviews
- November 4 – November 15, 2019 – Panel interviews
- November 22, 2019 – Successful Applications will be notified if they have a Scholarship place
BOOT CAMP DATES:
- Boot Camp 1 – Saturday, December 7, 2019 to Wednesday, December 11, 2019
- Boot Camp 2 – Monday, March 30, 2020 to Tuesday, March 31, 2020
- Boot Camp 3 – Monday, July 6, 2020 to Tuesday, July 7, 2020
Nominations
We will inform successful Scholars employers if they are accepted onto the Scholarship Program. We are not able to share updates with Nominators who are not the Scholars employer. You are also welcome to join The Marketing Academy Community groups on LinkedIn and Facebook which we regularly update with what’s going on.
Not by us – your nomination will be kept confidential. Ultimately, we leave that decision up to you. We actually recommend you give you ‘nominee’ some warning before you nominate them – you might consider sending them a copy of the Guide to the Scholarships which can be found here.
Yes. We ensure that there are a few Scholarship places available for individuals who do not have a ‘classic’ marketing background. These individuals should demonstrate either exceptional ‘potential’ as natural marketers, have outstanding entrepreneurial ability or shown exceptional achievement in the face of adversity.
No. You can nominate whoever you chose, be it a member of staff, colleague, subordinate, boss, peer, supplier or client. You can nominate someone at an agency or business that you’ve worked with and have been very impressed by, or any great young marketer who you feel is a rising star. But the bottom line is: your nominee must fit the selection criteria which can be found here.
Unfortunately the Scholarship criteria requires the nominees to be ‘employed’ or own their business and so they would therefore be rejected from the process at Stage One.
Yes but you may disadvantage your nominee. The nomination portal closes on September 13, 2019 and the closing date for applications is September 20, 2019. So, the earlier you nominate the more time your nominee has to design and submit their application.
No. To be eligible for an ‘Invitation to Apply’ for a Marketing Academy Scholarship you will need to be nominated by someone who considers you worthy of a place. We will not accept self nominations and the nomination portal is regularly cross checked and verified.
You can nominate as many people as you like but they will be competing against each other for a Scholarship place. We strongly recommend that you only nominate the absolute best and we really need your help in making the selection. Please only nominate individuals that meet the selection criteria.
After you’ve nominated a rising marketing star on our website, you will receive an email confirming receipt of your nomination. Your nominee will be sent all the details they need in order to apply for a place.
Selection Process
The Scholarship Program is free but highly selective, so we ask senior business leaders to nominate the best of their emerging leaders via www.themarketingacademy.us.
All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the 3-stage selection process.
Nominations for the US 2019 Scholarship Program close on September 13, 2019.
Application — Submission deadline September 20, 2019
This 3-part application must include submission of a full CV, Employers Endorsement’ and a 2 Minute digital ‘Showcase Me’.
Nominees will be informed of their progress no later than October 4, 2019.
The Pitch — October 14, 2018 to October 25, 2019
Successful applicants will be invited to make a 10 minute ‘pitch’ followed by a 15 minute Q&A.
The Pitch will be face to face where possible or via Skype / phone.
Panel Interviews — November 4, 2019 to November 15, 2019
Successful applicants will be invited to a face-to-face interview with a selection panel of Marketing and HR Professionals.
Successful applicants will be notified if they have a Scholarship place by November 22, 2019
To find out more about the program and selection process check out our Scholarship Program Guide here
To continue through the selection process it’s essential we receive evidence of employer’s support of the nominees’ application in written form. An ‘Employer’s Endorsement Form’ is supplied with the ‘Invitation to Apply’. Employers are asked to outline why they feel their employees should receive a place on the program and to confirm that they will enable their employee to invest a minimum of 15 days to the program if awarded.
The ‘Showcase Me’ element of the Scholarship application is your chance to show your creative side and communicate exactly why you should be awarded a place on the program. It needs to be submitted electronically but as long as we can read / watch / listen / experience it in 2 minutes we really don’t mind what format it’s in. All we’ll say is the more original the better!
Whether your experience is in a consumer or B2B brand, public or charity sector, media or creative agency, media owner or platform, entrepreneur or working for companies large or small, all applicants will be assessed equally against a strict criteria.
What we are looking for:
- Ideally between 5 and 15 years in a marketing or agency role
- Already in a leadership role or position of significant influence
- Working for your current employer for 12 months or more
- Highly ambitious to further your career in marketing leadership; aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Interests in charitable, social, cultural, creative or sporting endeavours
- Commitment to broadening horizons, such as world travel and further education
- High emotional intelligence
- Naturally driven to succeed
- Employed on a full-time (not freelance) basis in the US with no risk of resignation, redundancy or termination for the duration of the program
Additional Information
We believe that the learning curve of a new company wouldn’t mix well with the learning’s of the Scholarship program. Therefore we reserve the right to terminate the Scholarship if you move company during the 9 month program.
Please email us at info@themarketingacademy.org
We share free or discounted learning opportunities with the nominee’s who aren’t selected for a Scholarship. These include lectures and conferences as well as Inspire learning events.
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Kip Knight
Kip Knight is an Operating Partner at Thomvest, advising portfolio companies on marketing best practices. In addition, Kip focuses on investments in Sales and Marketing…
