Your Questions Answered
Got a question about the The Scholarship Program? This might help…
The Marketing Academy’s Scholarship Program is a development program of Mentoring, Coaching and Learning which runs from October 2021 to April 2022. The program is completely free of charge though highly selective and if you’re successful in securing a place you’ll also receive the following benefits;
- Opportunity to meet with 8 senior industry leaders (Brand and Agency) for face-to-face mentoring sessions
- An Executive Coach to work with throughout the entire program
- 3 x Residential Boot Camps (8 days in total) each year filled with leadership development, inspirational speakers, CEO’s and master classes
- Participation in a life changing Leadership Development Program
- Peer to Peer networking
- Exposure to high level marketing expertise across all industries
- Lifetime access to the Academy as Alumni
You can download and read the entire outline of the Scholarship Program here
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
To get the most out of the program all delegates should expect to invest about 15 working days of time to attend 3 ‘boot camps’*, virtual campus events (workshops, lectures and keynote sessions), up to 8 mentoring sessions and regular coaching sessions. In addition there may be time outside of work where you prepare for mentoring or coaching sessions or to share your learning within your teams or externally.
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
The below shows a guide of how the 15 days of the Scholarship program are broken down:
8 days of residential Boot Camps. Attendance at the residential boot camps in the New York area is mandatory* for all 2021 scholars so please ensure you are available on the following dates:
- Bootcamp 1 – Saturday October 16 – Tuesday October 19, 2021
- Bootcamp 2 – Thursday January 27 – Friday January 28, 2022
- Bootcamp 3 – Monday April 25 – Tuesday April 26, 2022
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
TMA Virtual campus events – an online curriculum of workshops, lectures and keynote sessions. The time for these will vary from Scholar to Scholar depending on how many they attend. Virtual Campus events will also be available on demand.
12 hours for your mentoring sessions. You will have up to 8 x 60-90 minute sessions and these are spread throughout the program.
9 hours for your coaching sessions. These are organized by the Scholars and their coaches and are spread throughout the program. Scholars usually have about 6 x 60-90 minute sessions.
You can read testimonials from US / UK / Australian Scholars here.
Whilst employers must be in support of the Scholar’s application to the program, it is not compulsory for employers to give their Scholar fully paid leave. In our experience employers appreciate the level of development the Scholarship provides to their rising stars and tend to be extremely generous in giving our Scholars time to take part. However, it is expected for employers to allow Scholars to take some time as holiday or unpaid leave.
Please note that attendance to the boot camps is mandatory to be accepted onto the program.
The Scholarship year begins in October 2021 and is kicked off with a four day Boot Camp which will be in or near New York City. The Scholarship runs until the end of April 2022.
Yes, absolutely. We have Alumni all over the US. However you must be able to travel to NY for all 3 bootcamps.
Here are the key dates for the 2021 Scholarship Program:
SELECTION PROCESS:
- July 9 2021 – Scholarship nomination portal closes
- July 16 2021 – Scholarship application deadline and application screening begins
- August 30 – September 10 2021 – Pitch interviews
- Sept 20 – Oct 1 2021 – Panel interviews
- October 6, 2021 – Successful Applications will be notified if they have a Scholarship place
*COVID-19 Update: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
BOOT CAMP DATES:
- Bootcamp 1 – Saturday October 16 – Tuesday October 19, 2021
- Bootcamp 2 – Thursday January 27 – Friday January 28, 2022
- Bootcamp 3 – Monday April 25 – Tuesday April 26, 2022
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
Nominations
We will inform successful Scholars employers if they are accepted onto the Scholarship Program. We are not able to share updates with Nominators who are not the Scholars employer. You are also welcome to join The Marketing Academy Community groups on LinkedIn and Facebook which we regularly update with what’s going on, or follow us on Twitter – we regularly update with what’s going on via these channels.
Occasionally people ask us who nominated them and by submitting your nomination you agreed to us telling the nominee who made their nomination. If you prefer your nomination to be anonymous then you can request this by emailing info.us@themarketingacademy.org
We actually recommend you give you ‘nominee’ some warning before you nominate them – you might consider sending them a copy of the Guide to the Scholarships which can be found here.
Yes. We ensure that there are a few Scholarship places available for individuals who do not have a ‘classic’ marketing background. These individuals should demonstrate either exceptional ‘potential’ as natural marketers, have outstanding entrepreneurial ability or shown exceptional achievement in the face of adversity.
No. You can nominate whoever you chose, be it a member of staff, colleague, subordinate, boss, peer, supplier or client. You can nominate someone at an agency or business that you’ve worked with and have been very impressed by, or any great young marketer who you feel is a rising star. But the bottom line is: your nominee must fit the selection criteria which can be found here.
Unfortunately the Scholarship criteria requires the nominees to be ‘employed’ or own their business and so they would therefore be rejected from the process at Stage One.
Yes but you may disadvantage your nominee. The nomination portal closes on July 9, 2021 and the closing date for applications is July 16, 2021. So, the earlier you nominate the more time your nominee has to design and submit their application.
No. To be eligible for an ‘Invitation to Apply’ for a Marketing Academy Scholarship you will need to be nominated by someone who considers you worthy of a place. We will not accept self nominations and the nomination portal is regularly cross checked and verified.
You can nominate as many people as you like but they will be competing against each other for a Scholarship place. We strongly recommend that you only nominate the absolute best and we really need your help in making the selection. Please only nominate individuals that meet the selection criteria.
After you’ve nominated a rising marketing star on our website, you will receive an email confirming receipt of your nomination. Your nominee will be sent all the details they need in order to apply for a place.
Selection Process
The Scholarship Program is free but highly selective, so we ask senior business leaders to nominate the best of their emerging leaders via www.themarketingacademy.us.
All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the 3-stage selection process.
Nominations for the US 2021 Scholarship Program close on July 9, 2021.
Application — Submission deadline July 16, 2021
This 3-part application must include submission of a full Resume, Employers Endorsement’ and a 2 Minute digital ‘Showcase Me’.
Nominees will be informed of their progress no later than July 30, 2021.
The Pitch — Aug 30 – Sept 10 2021
Successful applicants will be invited to make a 10 minute ‘pitch’ followed by a 15 minute Q&A.
The Pitch will be face to face* where possible or via Skype / phone.
Panel Interviews — Sept 20 – Oct 1 2021
Successful applicants will be invited to a face-to-face* interview with a selection panel of Marketing and HR Professionals. Interviews will be held in and around NYC.
*COVID-19 Update: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
Successful applicants will be notified if they have a Scholarship place by October 6, 2021
To find out more about the program and selection process check out our Scholarship Program Guide here and our video about the selection process on You Tube here.
To continue through the selection process it’s essential we receive evidence of employer’s support of the nominees’ application in written form. An ‘Employer’s Endorsement Form’ is supplied with the ‘Invitation to Apply’. Employers are asked to outline why they feel their employees should receive a place on the program and to confirm that they will enable their employee to invest a minimum of 15 days to the program if awarded.
The ‘Showcase Me’ element of the Scholarship application is your chance to show your creative side and communicate exactly why you should be awarded a place on the program. It needs to be submitted electronically but as long as we can read / watch / listen / experience it in 2 minutes we really don’t mind what format it’s in. All we’ll say is the more original the better! You can see a video about the Showcase Me on our You Tube here.
Whether your experience is in a consumer or B2B brand, public or charity sector, media or creative agency, media owner or platform, entrepreneur or working for companies large or small, all applicants will be assessed equally against a strict criteria.
What we are looking for:
- Ideally between 5 and 15 years in a marketing or agency role*
- Already in a leadership role or position of significant influence
- Working for your current employer for 12 months or more
- Highly ambitious to further your career in marketing leadership; aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Interests in charitable, social, cultural, creative or sporting endeavours
- Commitment to broadening horizons, such as world travel and further education
- High emotional intelligence
- Naturally driven to succeed
- Employed on a permanent (not freelance) basis in the US with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
Additional Information
We believe that the learning curve of a new company wouldn’t mix well with the learning’s of the Scholarship program. Therefore we reserve the right to terminate the Scholarship if you move company during the 9 month program.
Please email Victoria Sindermann, US Program Lead at victoria@themarketingacademy.org
We share free or discounted learning opportunities with the nominee’s who aren’t selected for a Scholarship.
Safety is our top priority and having already run multiple programs through the pandemic we are confident that whilst COVID-19 may mean changes to the way the program is delivered, the impact of the Scholarship experience will not be affected. The program equips our Scholars with everything they need to become great leaders, and we believe there is a crucial need for great leadership now more than ever. Throughout the selection process and the program we commit to transparent & frequent communication as the landscape continues to change, and we ask that our nominees/scholars remain flexible too.
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Kip Knight is an Operating Partner at Thomvest, advising portfolio companies on marketing best practices. In addition, Kip focuses on investments in Sales and Marketing…
