“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
Our US programs are sponsored by:
About The Program
THE NOMINATION DEADLINE HAS BEEN EXTENDED TO SEPTEMBER 20TH
You can download the full guide to the Program click here
There are many development programs which will teach you to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
Our FREE scholarship program focuses on our 4P’s development modules:
Personal Development: Become an extraordinary human being
People Development: Become an inspirational leader
Professional Development: Become an exceptional marketer
Purpose: Become a change maker
A free, highly selective, 15 day learning program based in and around New York, delivered over 9 months for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEO’s, CMO’s and business leaders from the US and the rest of the world. Between December and July the delegates will experience:
One to One Mentoring
Each Scholar meets with up to 8 of the US’s most experienced and inspirational marketing leaders. We have a team of over 40 leading CEO’s, CMO’s & Directors from Marketing, Media & Advertising who each have committed their time to the Marketing Academy as ‘Mentor.’
9 months input from one of a team of 30 professional Executive Coaches. The coaching element of the program provides the delegates with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps – In and around New York
3 fully immersive ‘Boot Camps’ in and around New York, where delegates share learning, insight and experiences. The first is a 5 day Boot Camp in December followed by a 2 day Boot Camp in April and a 2 day Boot Camp in July where, in addition to a full induction, inspiration speakers, workshops and learning sessions, the delegates undergo an intense leadership development program.
Please note attendance at the residential boot camps in the New York area is mandatory for all scholars so please ensure you are available on the following dates:
Bootcamp 1 – Saturday, December 7, 2019 to Wednesday, December 11, 2019
Bootcamp 2 – Monday, March 30, 2020 to Tuesday, March 31, 2020
Bootcamp 3 – Monday, July 6, 2020 to Tuesday, July 7, 2020
The golden opportunity to attend 4 Lectures on each of the 4 P learning modules; Personal Development, People Development, Professional Development and Purpose. Each Lecture is hosted by international speakers, world leading organizations and subject matter experts.
If you have any questions please download our FAQ’s guide here
The desired criteria…
Want to be nominated or have someone in mind for the US Scholarship Program? Here’s a guide to the desired criteria…
- Ideally between 5 and 15 years in a marketing or agency role
- Already in a leadership role or position of significant influence
- Working for your current employer for 12 months or more
- Highly ambitious to further your career in marketing leadership; aspiring to C-Suite Leadership roles
- Demonstrates commitment to career with evidence of results and achievements
- Interests in charitable, social, cultural, creative or sporting endeavours
- Commitment to broadening horizons, such as world travel and further education
- High emotional intelligence
- Naturally driven to succeed
- Employed on a full-time (not freelance) basis in the US with no risk of resignation, redundancy or termination for the duration of the program
5pm (EDT) on Friday, September 20, 2019
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process, which involves:
Stage One – Application
Submitting a 3 part application including:
- Employers endorsement form
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Application Submission deadline:
5pm (EDT) on Friday, September 27, 2019
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q & A. The pitch meetings will be face to face or via Skype/phone
Pitch Interviews will be held between Monday, October 14 to Friday, October 25, 2019
Stage Three – The Panel
In the final stage all successful applications will be invited to a face to face interview with a selection panel of Marketing and HR Professionals.
Panel Interviews will be held between Monday, November 4 – Friday, November 15, 2019.
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.
Shortly after joining BBDO in 2018, Elle led the winning pitch for Omnicom’s appointment as Global Lead Agency on Ford. Elle is now the Head…