“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
The Marketing Academy US is sponsored by:
About The Program
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
Our FREE scholarship program focuses on our 4P’s development modules. These are core modules through which we empower our Scholars to be the best they can be:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program based in and around New York, delivered between April and October 2022 for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the US and the rest of the world. Between April and October the Scholars will experience:
One to One Mentoring
Each Scholar meets with up to 8 of the US’ most experienced and inspirational marketing leaders. We have a team of over 65 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to the Marketing Academy as ‘Mentor.’
Input from one of a team of professional Executive Coaches over the duration of the program. The coaching element of the program provides the Scholars with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps – In and around New York
3 fully immersive ‘Boot Camps’ in New York state, where delegates share learning, insight and experiences. The first is a 4 day Boot Camp in April 2022 followed by a 2 day Boot Camp in June 2022 and a 2 day Boot Camp in October 2022 where, in addition to a full induction, inspiration speakers, workshops and learning sessions, the delegates undergo an intense leadership development program.
Attendance at the residential boot camps in the New York area is mandatory* for all 2022 scholars so please ensure you are available on the following dates:
Bootcamp 1 – Saturday, April 2nd to Tuesday, April 5th, 2022
Bootcamp 2 – Monday, June 27th & Tuesday June 28th, 2022
Bootcamp 3 – Monday, October 17th & Tuesday October 18th, 2022
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2022 due to COVID-19, then they will be held in virtual format.
Access to TMA Global Virtual Campus
A supplementary online curriculum of workshops, lectures and keynote sessions attended by TMA Alumni. Scholars are able to invite colleagues to these exclusive events.
For a full copy of The Marketing Academy US 2022 Scholarship Guide, please click here
Nominations for 2022 are now open, click here to Nominate.
The desired criteria…
Want to be nominated or have someone in mind for the US Scholarship Program? Here’s a guide to the desired criteria…
- Ideally between 5 and 15 years in a marketing or agency role*
- Currently in a leadership role
- Working for your current employer for 12 months or more
- Highly ambitious to further your career in marketing leadership; aspiring to board roles
- Demonstrates commitment to career with evidence of results and achievements
- Interests in charitable, social, cultural, creative or sporting endeavours
- Evidence of commitment to broadening horizons, such as world travel or further education
- High emotional intelligence & natural drive to succeed
- Employed on a permanent (not freelance) basis in the US with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process, which involves:
Stage One – Application
Submitting a 3 part application including:
- Employers endorsement form
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Application Submission deadline:
January 28th, 2022
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q&A. The pitch meetings will be via video/zoom
Pitch interviews will be held between February 21st – February 25th, 2022
Stage Three – The Panel
In the final stage all successful applications will be invited to a video interview with a selection panel of Marketing and HR Professionals.
Panel interviews will be held between March 7th – March 11th, 2022
Final Decisions – March 16th, 2022
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.