“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
The Marketing Academy US is sponsored by:
About The Program
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
Our FREE scholarship program focuses on our 4P’s development modules:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program based in and around New York, delivered between October 2021 and April 2022 for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the US and the rest of the world. Between October and April the delegates will experience:
One to One Mentoring
Each Scholar meets with up to 8 of the US’ most experienced and inspirational marketing leaders. We have a team of over 65 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to the Marketing Academy as ‘Mentor.’
Input from one of a team of professional Executive Coaches over the duration of the program. The coaching element of the program provides the delegates with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps – In and around New York
3 fully immersive ‘Boot Camps’ in New York state, where delegates share learning, insight and experiences. The first is a 4 day Boot Camp in October 2021 followed by a 2 day Boot Camp in Jan 2022 and a 2 day Boot Camp in April 2022 where, in addition to a full induction, inspiration speakers, workshops and learning sessions, the delegates undergo an intense leadership development program.
Attendance at the residential boot camps in the New York area is mandatory* for all 2021 scholars so please ensure you are available on the following dates:
Bootcamp 1 – Saturday October 16 – Tuesday October 19, 2021
Bootcamp 2 – Thursday January 27 – Friday January 28, 2022
Bootcamp 3 – Monday April 25 – Tuesday April 26, 2022
*COVID-19 Update: Attendance to the Bootcamp events is mandatory however the safety of Scholars, Speakers and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ events are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
Access to TMA Global Virtual Campus
A supplementary online curriculum of workshops, lectures and keynote sessions attended by TMA Alumni. Scholars are able to invite colleagues to these exclusive events.
For a full copy of The Marketing Academy US 2021 Scholarship Guide, please click here
Nominations for 2021 are now closed.
The desired criteria…
Want to be nominated or have someone in mind for the US Scholarship Program? Here’s a guide to the desired criteria…
- Ideally between 5 and 15 years in a marketing or agency role*
- Already in a leadership role or position of significant influence
- Working for your current employer for 12 months or more
- Highly ambitious to further your career in marketing leadership; aspiring to C-Suite Leadership roles
- Demonstrates commitment to career with evidence of results and achievements
- Interests in charitable, social, cultural, creative or sporting endeavours
- Commitment to broadening horizons, such as world travel and further education
- High emotional intelligence
- Naturally driven to succeed
- Employed on a permanent (not freelance) basis in the US with no risk of resignation for the duration of the program
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process, which involves:
Stage One – Application
Submitting a 3 part application including:
- Employers endorsement form
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Application Submission deadline:
July 16, 2021
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q&A. The pitch meetings will be face to face* or via Skype/phone
Pitch interviews will be held between Aug 30 – Sept 10 2021
Stage Three – The Panel
In the final stage all successful applications will be invited to a face to face* interview with a selection panel of Marketing and HR Professionals.
Panel interviews will be held between Sept 20 – Oct 1 2021
*COVID-19 Update: The safety of our applicants, judges and The Marketing Academy Team is of paramount importance. If the planned ‘in person’ interviews are deemed unsafe during 2021 due to COVID-19, then they will be held in virtual format.
Final Decisions – October 6, 2021
Throughout the selection process applicants will be assessed against a full range of competencies, desired characteristics, interpersonal skills and appetite for the program.