“The Marketing Academy Scholarship is literally life changing” Scholar Alumni
About The Program
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
Our FREE scholarship program focuses on our 4P’s development modules. These are core modules through which we empower our Scholars to be the best they can be:
Personal Development: Be an extraordinary human
People Development: Be an inspirational leader
Professional Development: Be an exceptional marketer
Purpose: Be a change maker
A free, highly selective, 15 day learning program based in and around New York, delivered between October 2023 and June 2024 for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the US and the rest of the world. Between April and October the Scholars will experience:
One to One Mentoring
Each Scholar meets with up to 8 of the US’ most experienced and inspirational marketing leaders. We have a team of over 65 leading CEOs, CMOs & Directors from Marketing, Media & Advertising who each have committed their time to the Marketing Academy as ‘Mentor.’
Executive Coaching
Input from one of a team of professional Executive Coaches over the duration of the program. The coaching element of the program provides the Scholars with a critical sounding board, plus challenges and facilitates their thinking and development.
Residential Boot Camps – In and around New York
3 fully immersive ‘Boot Camps’ in New York state, where delegates share learning, insight and experiences. In addition to a full induction, inspiration speakers, workshops and learning sessions, the delegates undergo an intense leadership development program. The 2023 dates are:
Friday October 13th – Monday October 16th 2023 – 4 full days
Thursday February 8th and Friday February 9th 2024 – 2 full days
Monday June 10th & Tuesday June 11th – 2 full days
Attendance at the residential boot camps in the New York area is mandatory* for all scholars
Access to TMA Global Virtual Campus
A supplementary online curriculum of workshops, lectures and keynote sessions attended by TMA Alumni. Scholars are able to invite colleagues to these exclusive events.
For a full copy of The Marketing Academy US 2023 Scholarship Guide, please click here
Nominations for 2023 are now closed
The desired criteria…
Want to be nominated or have someone in mind for the US Scholarship Program? Here’s a guide to the desired criteria…
- Ideally between 8 and 18 years in a marketing or agency role*
- Currently in a leadership role
- Highly ambitious to further your career in marketing leadership; aspiring to C-Suite or board roles
- Demonstrates commitment to career with evidence of results and achievements
- Evidence of commitment to broadening horizons, such as an interest in charitable, social, cultural, creative, travel or sporting endeavours
- High emotional intelligence & natural drive to succeed
- Employed on a permanent (not freelance) basis in the US at a company for a minimum of 6 months
- No known risk of termination or resignation for the duration of the program
- Be a US citizen (or have permanent residency in the US)
*Please note: We have Scholarships available for individuals who do not have a ‘classic’ marketing background. Those who have demonstrated exceptional potential as natural marketers or who have shown outstanding entrepreneurial ability or exceptional achievement in the face of adversity will be considered.
We support diversity, inclusion and equality in every context and firmly believe that everyone, irrespective of race, ethnicity, sexuality, gender or religion, should have the same opportunity to fast track their careers and learning via our programs.
How to get on the Program
The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.
Applicants are selected via a 3 stage application process, which involves:
Stage One – Application
Submitting a 3 part application including:
- Resume
- Employers endorsement form
- 2 minute ‘Showcase Me’ – a digital piece demonstrating why they should be selected
Stage Two – The Pitch
Following Stage 1, successful applicants will be invited to make a 10 minute ‘pitch’ followed by 15 minute Q&A. The pitch meetings will be via video/zoom
Stage Three – The Panel
In the final stage all successful applications will be invited to a video interview with a selection panel of Marketing and HR Professionals.
Academy People
Featured Coach
Abigail Dixon
Abigail Dixon is an award-winning marketer and consultant, course director and capability consultant, Chartered Marketer and fellow of the CIM. Founder and Director of award-winning…
