Adam is currently the Head of Media, Brand and Communications and one of the top 20 leaders for BWS. BWS has 1309 stores geographically spread throughout the country and 7,000 highly engaged team members.
During the last 4 years Adam has been responsible for delivering a complete shift in brand advocacy by introducing brand purpose, brand platform, campaigns like 100 Days of Summer and cross promotions with Woolworth Supermarkets. Coupled with a significant turn around in the media channel mix to differentiate in a cluttered and homogenous environment, the launch of innovative new services like express delivery (30-60min) using crowdsourced providers this has lead to positive comp sales and clear space for the brand in the convenience liquor market.
Furthermore Adam is responsible for managing the contact strategy to best meet the needs of our customers by utilising a high performance network of agency partners and team members. Adam has previously had a diverse range of marketing roles in different categories including a brand refresh for LJ Hooker across residential, commercial, rural, and finance divisions.
A Marketing Strategy role that included the introduction of e-comm to Camera House, loyalty at Cartoon network and below the line marketing communications for Star City.