Brent Whelen, Group Marketing Manager – Fonterra

Brent is a marketer with a strong track record of building brands, gained through working in some of Australia’s most well-known FMCG businesses. Currently Group Marketing Manager of Spreads and Beverages, he joined Fonterra 3 years ago to head up their ‘troubled’ Yoghurt portfolio, stabilising topline performance that was in freefall, and launching Tasmania’s Tamar Valley Dairy. He then played a key role in the process of divesting the portfolio and transitioning it to new ownership, leading to the sale of the business to Parmalat. He now stewards the iconic Western Star brand, as well as playing a leadership role on Fonterra Australia’s Consumer business team.

Previous to this he has held senior marketing roles at Heinz and Lion Dairy and Drinks, after serving his marketing ‘apprenticeship’ at Nestle. Experienced working with some of Australia’s most well known and loved FMCG brands, he has delivered positive outcomes across a range of complex challenges, from doubling the size of Dare Iced Coffee, to turning around Heinz’s Soup portfolio.

Brent is passionate about creating value through leading high performing teams, managing complex brand portfolios, developing market shaping innovation and creating effective marketing communication. He believes in the power of the Marketing function to deliver meaningful ROI, and keen to be a respected and credible voice in the businesses he works in through consistent results delivery.

Outside of work he juggles being a busy dad to Nick, James and Ally, is about to celebrate 10 years of marriage to his wife Belinda, and is recovering from the experience of recently building a beautiful new family home!

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