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Ernesto Soriano, Head of Marketing, Google Play, AU / NZ – Google Australia Pty Ltd.

Ernesto leads Google’s marketing efforts fueling digital content growth in Australia & New Zealand through its digital content platform, Google Play. In this capacity he is responsible for new user acquisition, product marketing, subscription adoption and overall brand love across Google Play’s established apps & games business, as well as its growing digital content business in music, movies, TV, books, and magazines. He is a firm believer in evolution through new technology, and is always looking for willing collaborators in wacky experiments – like six sided music videos. Prior to this role he led marketing across Google’s suite of digital content platforms; some of his most memorable projects include the launch of Google’s first underwater Streeview collection in Google Maps, and the YouTube Symphony Orchestra 2011 in which 101 musicians from 33 countries were selected via YouTube and brought to Sydney for a week-long festival of music, creativity and technology.

Originally from southern California and a graduate of Georgetown University in Washington, DC, Ernesto made his way across the Pacific five years ago after spending four years with Google’s sales & operations team in Chicago. There he developed go-to-market strategies across a variety of new products including YouTube’s first auction based ads products.

Ernesto lives in Bondi Beach and plays as much beach volleyball as possible, when not otherwise lounging on a grassy knoll or plot of sand. He is an absolute travel junkie, loves food, taking photos, and taking photos of food.

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