Nicola Bardsley, Director of Brand & Communications – Virgin Mobile Australia

Nicole is a creative and strategic marketer with 14 years experience working for iconic Australian and UK brands. Nicole is currently Director of Brand & Communications at Virgin Mobile Australia, where she has spent the last three years leading the brand to produce fresh, innovative, social by design campaigns ‘#mealforameal’ and the interactive location based mobile application ‘Game of Phones’. Nicole led the team that was responsible for the 2014 Cannes Lions Effectiveness award winning campaign ‘Fair Go Bro’, which delivered Virgin Mobile the best sales and retention results ever. She also directed the biggest rebrand in Virgin Mobile Australia’s history, which has subsequently been adopted internationally by other Virgin Mobile businesses, setting a new global benchmark.

Prior to this Nicole spent six years working at Foxtel in a number of roles and marketing disciplines including direct marketing, brand, acquisition, product and strategic planning. As Brand & Acquisition Marketing Manager, Nicole delivered numerous high profile acquisition campaigns including Foxtel’s most successful sales campaign ‘EOFYS 2009’ and the Effie award winning ‘Good News Sale’ which delivered a record-breaking sales year for Foxtel.

Prior to Foxtel, Nicole combined her passion for travel with her career, working in the UK for three years in retail marketing for CC, part of the Austin Reed Group and Allders Department Stores. Nicole started her career in advertising and direct marketing at David Jones in 2000, before this Nicole volunteered in the marketing media centre at the Sydney 2000 Olympics.

Whilst growing and developing brands throughout her career Nicole has had some spectacular pit stops along the way – she’s hiked to Everest Base Camp and travelled the Trans-Siberian railway.