Jo McAlister, Managing Director – Rufus

Jo has over 15+ years marketing experience managing international and national brands across linear media and digital platforms and is currently Managing Director of Rufus. Rufus is Amazon’s dedicated communications agency across Retail, Device, Music and Prime Video.

Most recently Jo was Director of Content Marketing at Foxtel. And prior to that was the Head of Group Marketing at SBS which saw her overseeing the marketing activities across all of SBS platforms, including SBSONE, SBS2, SBS On Demand, SBS Radio, and the Foxtel subscription channels, World Movies and STUDIO. Jo’s team at SBS managed all aspects of marketing, events, sponsorship, CRM, promotions, digital and social media. In 2014 marketing highlights included attracting 10million+ audience for the FIFA World Cup and 3million+ audience over 3 nights for Eurovision Song Contest.

Previously, Jo was the Marketing Communications Manager at the Seven Network for over 6 years, where she was part of the team that transformed Seven from No 2 to the clear No 1 Free-to-Air network. Jo launched several large franchise series such as My Kitchen Rules, X Factor and Australia’s Got Talent, plus launched the digital channels 7Two and 7mate. Before being headhunted by Seven, Jo worked on Seven business at the Australian Radio Network as the National Promotions Manager working across all major media agencies.

Prior to moving to Sydney to work for ABC Radio, Jo worked in her hometown of Perth in various marketing roles, including as the Marketing Manager of the West Australian Symphony Orchestra.

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