Jo McAlister, Head of Group Marketing – SBS

Jo McAlister has been with SBS for the last four years, most recently in the role of Head of Group Marketing. At present Jo oversees the marketing activities across all of SBS platforms, including SBSONE, SBS2, SBS On Demand, SBS Radio, and the Foxtel subscription channels, World Movies and STUDIO. Jo’s team at SBS manage all aspects of marketing, events, sponsorship, CRM, promotions, digital and social media. In 2014 marketing highlights included attracting 10million+ audience for the FIFA World Cup and 3million+ audience over 3 nights for Eurovision Song Contest.

Previously, Jo was the Marketing Communications Manager at the Seven Network for over 6 years, where she was part of the team that transformed Seven from No 2 to the clear No 1 Free-to-Air network. Jo launched several large franchise series such as My Kitchen Rules, X Factor and Australia’s Got Talent, plus launched the digital channels 7Two and 7mate. Before being headhunted by Seven, Jo worked on Seven business at the Australian Radio Network as the National Promotions Manager working across all major media agencies.

Prior to moving to Sydney to work for ABC Radio, Jo worked in her hometown of Perth in various marketing roles, including as the Marketing Manager of the West Australian Symphony Orchestra.