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Michael McKeown, Marketing Manager – Carlton & United Breweries

Currently employed as Marketing Manager at Carlton & United Breweries, Michael has spent the past 4.5 years managing a number of iconic Australian brands. Working predominately across the Carlton portfolio, Michael has managed or is managing, brands including Carlton Draught, Carlton Dry, Carlton Mid, Carlton Cold and Great Northern Brewing Company. Most notably during his time with CUB, he has developed both Carlton Dry and Great Northern to the two fastest growing beer brands in Australia. Michael joined CUB as a Senior Brand Manager after managing the businesses advertising account for 2.5 years with Clemenger BBDO. Prior this, he worked with Leo Burnett Melbourne, managing a wide variety of accounts including Nintendo, The Australian Grand Prix, Mercer Wealth Solutions, Suzuki Motor Bikes and Connex Melbourne.

Michael started his career working for Wunderman as an Account Executive working in house at their global client, The Ford Motor Company. At Ford, Michael was responsible for managing sponsorship and events for the businesses fleet department.

Michael completed a Bachelor of Business Degree, majoring in Marketing, at the Royal Melbourne Institute of Technology (RMIT). During this time he gained valuable hands-on experience whilst working at 3 Olympic Games including those held in Sydney, Salt Lake City and Athens.