Simon is a highly experienced marketing professional who is currently the General Manager of Marketing – Australian National Basketball League (NBL)
Previously to this, Simon was the National Advertising Manager at Officeworks Australia. His strengths are found within the analytical and strategic disciplines of the marketing practice. He has built strong strategic brand partnerships across the retail and media industry while at Officeworks & Boost Juice and has worked with a diverse range of national and global brands while at Kmart Ltd and within the advertising agency environment. This pathway has resulted in extensive experience within all areas of the marketing process and its function within the business landscape.
Simon specialises in end to end marketing execution and is focussed on using business insights and marketing research analytics to build customer focused marketing campaigns that exceed business and financial expectations. Throughout the implementation phases of a campaign strategy and within the post analysis process, he collects insights as they occur that will present strong strategic potential for future executions.
He is a natural leader, having lead marketing teams across a variety of retail businesses, and is an avid mentor to those he can pass knowledge and experience on to. Developing strong and passionate marketers that can perform marketing planning and the implementation of world-class campaigns that build the brand and support tactical activity, is key focus.
Simon’s understanding of media and digital channel planning as well as creative development and execution is extensive and he likes the challenge of achieving marketing objectives with both big budgets and small.
In 2010 Simon completed a Masters in Marketing Degree at Swinburne University in Victoria.
In 2012 he was named the Retail Zoo (Holding Company of Boost Juice) Employee of the year.
In 2014 and also in 2015 he won Advertising Effectiveness Awards (Effie Awards) for the best Retail Marketing in Australia for the Officeworks Back to School Campaign.