The Black Swan by Nasim Nicholas Taleb
Why are we so often unwilling to accept that life is unpredictable? In this brilliant book Nassim Nicholas Taleb distils his idiosyncratic wisdom to demolish…
Welcome to The Marketing Academy’s blog, where you can hear from our Scholars and Alumni and get updates on the Academy’s news and events.
Note that our scholars and other contributors post freely on this site – their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Why are we so often unwilling to accept that life is unpredictable? In this brilliant book Nassim Nicholas Taleb distils his idiosyncratic wisdom to demolish…
The 80/20 Principle can provide a key to control our lives The 80/20 Principle – that 80% of results come from 20% of the causes…
THE MARKETING ACADEMY OCTOBER 2012 UPDATE What have the Scholars been up to? It’s been a busy few months for the 2012 Scholars. Between them…
Nuggets and gems from Boot Camp #2 – Entrepreneurs, Social Enterprise, Charities I’ll be honest. I was unsure about going to the 2nd boot camp….
“Rory Sutherland is as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, he is not one…
Thought I would check in and write another blog. I am failing miserably at writing one for each mentor but am going to try and…
Heineken marketer Michelle Keaney is to take on new responsibilities in the voluntary role of Partnership Director at The Marketing Hall of Legends, the not…
It’s not easy, this Marketing Academy malarkey. I know we were warned of that fact by the previous scholars and the application process did hint…
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger…
Some more Nuggets and Gems from The Marketing Academy this last month… Work out what only you can do Spend time discovering yourself and working…
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