Daniel Chidley, 2011 Scholar

I genuniely feel that the academy has given me the tools and assistance I require to succeed over the next few years: the mentors with their extensive personal experiences and future marketing insight, the scholar network to share this amazing journey with and the executive coach which provides the glue to bring together all of the learning.

I decided to apply for the academy to take my learning to the next level. When you work within a smaller business often with a small marketing team – you look outside of the organisation for help and inspiration. The academy is one massive thinktank and sounding-board which enables me to constantly test our marketing capabilities with inspiration from some of the top marketers in the UK.

I would advise anybody that is joining the academy that “what got you here, won’t get you there”! The academy is 80% leadership & 20% marketing – so if you want to be a marketing leader the academy will help prepare you in the best possible way