18-24 years olds are an important demographic for brands to capture and so many brands and organisations are waiting to hear the results of Voxburner’s #Youth 100 research project where the views of thousands of young people have been compiled to give definitive understanding into most loved brands of the current year and why they inspire such loyalty. On 6th November Voxburner are celebrating the top youth brands and revealing what makes them special at the Youth 100 Insights Summit and Awards Ceremony and The Marketing Academy is pleased to be a partner of both events.
The Youth 100 Insights Summit is an exciting one day conference focused on giving marketers the tools they need to understand how to be a top youth brand. Packed with panel discussions, interviews and workshops including Costa, Oxfam, Domino’s Pizza, Channel 4 and Microsoft you’ll understand what inspires brand loyalty to today’s young people as well as make connections and share experiences with over 200 brands in the room.
Sherilyn Shackell, Founder of The Marketing Academy says “Connecting with a youth audience is imperative for most brands but they’re a tough demographic to crack. The Youth 100 Insights Summit and Youth 100 Awards Ceremony look at how to understand a young audience and more importantly, what works in engaging with them. We’re thrilled to be partnering with Voxburner and are looking forward to seeing which brands most understand the 18-24 year old market place.”
Luke Mitchell, Head of Insights at Voxburner, says “We’re delighted to be partnering with The Marketing Academy for this event. In three years the Youth 100 has quickly grown to become an important and much-anticipated piece of research for the marketing and advertising world, revealing the current sentiment of young consumers towards the brands in their lives. We’re excited to find out who the movers and shakers of 2014 will be and which new brands have made an impact this year.”
For more information on Voxburner’s Youth 100 event and how to book please click here
