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Evonne Williams, Senior Brand Strategy Lead – ME Bank

Evonne has over 20 years experience in Marketing Communications. She has worked at some of the world’s leading advertising agencies both in Australia and London and throughout her career has brought to life brand and sponsorship campaigns for well- known brands such as Cadbury, Leggo’s, John West, and Brown Brothers.

Evonne transitioned to client-side in 2011 following a 12 year career in advertising. She has held senior positions at Y&R and Cummins & Partners in Melbourne and JWT and PCI Fitch in London.

During her time at PCI Fitch, she contributed to the overall strategy, development and growth of the business as a key member of the management team. In addition to a proven track record of aligning integrated marketing communications across numerous industries, Evonne is experienced in business unit leadership, driving the capabilities of teams in highly diverse and cross-functional environments. She is motivated by the complex challenges of the changing media landscape and strives to harness the authenticity of brands through creativity, passion and team work.

Evonne is currently Senior Brand Strategy Lead at ME Bank.