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Kathy Schokman, General Manager Marketing – Sportsbet

Kathy is the General Manager of Marketing at Sportsbet, Australia’s #1 Online Wagering company. Kathy leads the Brand & Advertising, Content (Creative, PR & Social), Partnerships, and Production (Design & Video) teams across Melbourne and Sydney. In her 13 years at Sportsbet, she has held a range of leadership roles across Design, Brand & Advertising functions. In these roles, she has led the 3-5 year strategic direction of the brand, defined and embedded our company-wide Customer Promise, developed end-to-end plans to execute advertising campaigns, developed and implemented the strategic brand positioning and values for Sportsbet, and grown the production capabilities of the in-house creative and development team.

Kathy is a driven and passionate people person who is doing what she loves, which is helping others grow and succeed in the ever-evolving marketing space. When she’s not at work, she’s either travelling the world, watching the Formula 1 or doing something creative.

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