As the Marketing Manager for energy retailer Powershop Australia, Michelle Grigg combines an integrated marketing communications background with over a decade of experience in both client and agency roles across Australia and New Zealand.
Leading the marketing team at Powershop, Michelle is responsible for the planning, development and execution of Powershop’s brand, marketing and advertising initiatives. Her strategic thinking is supported through extensive market research, product marketing, marketing communications, public relations and partnerships.
Michelle joined the company in May 2018, after a number of strategic roles with leading advertising agencies in Australia and New Zealand. Her most recent role was as a Business Director on the National Australia Bank Business Banking portfolio at Clemenger BBDO Melbourne as the strategic lead and key liaison responsible for the growth and creative outputs of this business segement.
Michelle’s extensive experience in creative communications, coupled with her consumer-led work mean that Powershop is thriving and will continue to punch above its weight. She is passionate about creating environments where both people and creativity can thrive.
Michelle has worked across numerous glabal brands including BP and started her career in Auckland, New Zealand working at Ogilvy for Coca-Cola Oceana.