Mollie Hill is the Executive Director, Strategy Brand and Marketing Services at Tourism WA. As part of this government role Mollie helps drive holiday visitation to the State and oversees Campaign Services, Digital Marketing, Strategy & Research, PR and Familiarisations. Mollie has 13 years experience on big brands at leading agencies around the world including living and working in Australia, Singapore and Brazil and working across markets such as China, India, South East Asia, and Latin America. Mollie believes in the value of global sources of inspiration, collaborative integrated teams, and breaking down the silos within and between organisations.