Applications for the APAC 2024 Fellowship Program are open  – APPLY NOW

Nigel Seeto, Country Manager, Australia & New Zealand, Ancestry

Nigel is Country Manager, Australia & New Zealand at Ancestry, and is passionate about his role in educating and inspiring more people to start their journeys of personal discovery. Currently responsible for leading the AU/NZ business, Nigel joined Ancestry in 2013 as a Marketing Manager, and in the following 5 years helped launch AncestryDNA in Australia and New Zealand, developed the most successful Australian campaign ever for Ancestry, and led numerous brand, integration, sponsorship and content initiatives to grow the Ancestry business in AU/NZ.

Prior to joining Ancestry, Nigel spent 2 years as Senior Account Director at JWT Sydney feeding his addiction to chocolate on Nestle, and 2 years as Business Director at Droga5 Sydney fuelling his love of cars with Toyota and Renault, after taking a 6-month sabbatical to travel the world with his wife. Before that, he started his marketing journey on the DDB Sydney Grad program, after narrowly escaping a career in corporate finance, rising from Business Co-ordinator to Business Director. Working on McDonald’s and Volkswagen, he was quickly introduced to the power of creativity to drive brand and business growth.

When not immersed in the world of family trees, DNA and historical records, Nigel is either planning his next family holiday (usually involving somewhere with surf), taking his kids to Jiu Jitsu, swimming or dance lessons, making progress on the pile of books on his bedside table, cleaning up after the family puppy or apologising to his amazing wife for convincing her to get said (adorable but energetic) puppy.

The Marketing Academy Australia Logo

ACKNOWLEDGEMENT
OF COUNTRY

The Marketing Academy Australia acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.