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Applications Open for The Marketing Academy EMEA 2024 Fellowship Program

The Marketing Academy EMEA Fellowship Program is developed in partnership with McKinsey & Company and sponsored by Salesforce. It is a highly exclusive, free and part-time program, giving a select group of exceptional CMOs & marketing leaders a unique board level executive development opportunity. Applications for the 2024 edition of the EMEA program are now open.

Designed to provide CMOs with access to board-level thinking and development in all elements of Board stewardship, this program ensures that marketing leaders accelerate their knowledge and experience to take on a future CEO or board role.

The highly coveted places for the Fellowship Program will be awarded to a maximum of 25 CMOs and high achieving marketing leaders. During the program, they benefit from a comprehensive knowledge curriculum covering the full CEO, leadership and board stewardship spectrum delivered by McKinsey subject matter experts. Thomas Barta, Leadership Expect and Global Dean of the Fellowship Program leads immersive CMO to CEO leadership journey sessions. The program also provides one on one Executives Coaching from our great partner, Wisdom 8, CEO Media Training by Freuds, mentoring sessions with high profile Board Directors and peer-to-peer learning with an exclusive peer group.

Hamza Khan, Partner at McKinsey & Company says: “We are delighted to continue our support for The Marketing Academy EMEA Fellowship Program. Well-established for over 10 years now, the Fellowship remains one of the most highly regarded leadership programs for select CMOs and senior marketing leaders today. Positive feedback from previous participants focuses not only on the invaluable expert discussions and leadership coaching, but also on how the Fellowship helps them build meaningful, lasting relationships with a growing community of like-minded peers. I am proud of our contribution to this partnership – jointly shaping and delivering the knowledge agenda and bringing McKinsey’s global leaders and subject matter experts to share perspectives on the most critical topics for business leaders today.”

There are over 200 Alumni of this elite program globally, including: Cristina Diezhandino, Global CMO, Diageo, Kristof Neirynck, Global Chief Marketing Officer & Managing Director for Western Europe, Avon, Antreas Athanassopoulos, Deputy CEO, Eurobank Group, Christian Thrane, Managing Director of Marketing, BT Consumer, BT Group, Emily Ketchn, CMO, Lenovo and Dara Treseder, Chief Marketing Officer, Autodesk.

2022 Fellow Lex Bradshaw-Zanger, CDMO, SAPMENA Zone at L’Oréal Groupe said: “All leaders, not just marketers, should have The Marketing Academy Fellowship experience. The combination of hard and soft learning that the Fellowship delivers is one of those life changing experiences that is indescribable. Not only the quality of the content delivered by amazing coaches, McKinsey partners, and incredible industry experts, but above all the amazing people that are part of this community make it an unforgettable experience. When you need to learn about yourself and build new leadership muscles, there is nowhere better than The Marketing Academy.”

The Marketing Academy EMEA 2024 Fellowship Program commences in January 2024. To find out more and download an application pack visit The deadline for applications is 16th October 2023.


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