Simge is a Senior Brand Manager at pladis, a leading global snack company who promises happiness to the world with every bite. At pladis, Simge is managing Britain’s beloved Cookies & Crackers brands (McVitie’s, Crawford’s, Carr’s, Jacob’s) in the US & Canada. Her responsibilities include consumer brand marketing, innovation and partnership management.
Before Cookies & Crackers, Simge worked on ‘democratizing luxury’ and launched Godiva Masterpieces, a new product inspired by iconic chocolates from the boutiques and redesigned for mainstream retailers. Masterpieces has been the most successful launch in the history of Godiva in the CPG business.
Simge moved to the pladis NA team from Godiva, pladis’ sister company, where she was a Global Platform Manager on Godiva’s Self-treat business worldwide.
Prior to her career at Godiva & pladis, Simge worked at Reckitt Benckiser for nearly three years. She started on Cepacol and then worked on Mucinex Core Congestion, where she re-ignited growth through creating effective communications, leveraging Mr. Mucus whom consumers love to hate, fostering close retailer partnerships and developing a program to grow heavy Mucinex buyers.
In her last role at RB, Simge worked on Lysol/Dettol/Sagrotan in Developed Markets. In this role, she collaborated with marketers across North America, Europe, Australia & New Zealand, developed a strategic plan for Cleaners & Wipes and created programs to launch new products across markets.
Simge is originally from Turkey. She graduated from the University of Virginia in 2008 and earned her MBA from NYU Stern School of Business in 2013. She enjoys staying connected to her alma matter and mentoring young marketers. In her spare time, she explores new neighbourhoods and restaurants to soak up the energy of New York…and does yoga when she needs a little break from it!